We are in a climate and mass extinction crisis.

To end the complacency and denial, we need to change the media story and shift the public conversation.

No easy task... but infinitely easier with a team of passionate, connected people who are fired up and ready to go. 

When we work together with a solid strategy, we can get climate damage trending on twitter and push the media to do a better job reporting on the biggest challenge humanity has ever faced.

Together we can flood local, national and social media with stories and comments that highlight the urgency of climate damage.

We can demonstrate the overwhelming public demand for action so our political leaders, from all levels of government, have no choice but to step up and lead.

Keen to get involved? Sign up to join the digital #EndClimateSilence team and receive weekly actions by email.

Check out these handy resources then get started on the actions below. And stay tuned – we'll update this page each week with a simple new action you can do to #EndClimateSilence in the mainstream media. 

Handy resources

#EndClimateSilence on Twitter

Twitter connects Australia’s journalists, opinion makers, politicians and activists, so it's a great platform to show the right people the huge community uprising for climate action.

New to twitter? Here's a quick twitter toolkit to get you started. 

Check out this social media stories toolkit for tips on how tell compelling stories that move people to action on social media. 


When you're on twitter and Facebook, tag your posts with one of several of these key hashtags: 

Some other hashtags to check out for ideas and inspiration:

Weekly action: Call talkback radio

Talkback radio is enormously popular in Australia so it's a great opportunity to reach millions of diverse listeners.

Political staffers also track talkback radio to see which issues are boiling over and how voters are responding – so let's use it to demonstrate this is a key election issue.

Check out our comprehensive talkback radio guide for handy advice and contact details for radio stations across the country.

Make sure you share back who you called and how it went so we can track our collective impact! 

Weekly action: Write a letter to the editor of your local paper

To make it as simple as possible, we've pulled together a letter to the editor toolJust type in your state, pick a newspaper and write your letter. The tool will send it straight to the editor, from your own email address. 

You could share your climate story or talk about climate impacts you've noticed in your community. 

Keep an eye out for your letter in the paper and please, please share it with us if it's published. As soon as you see it, pop it up into the Facebook group or email us a screen shot or photo of the article with the publication details.

We're keen to keep track of our collective impact to measure how this strategy's shifting the media. We also need to demonstrate our community's power to decision makers.

Weekly action: #TalkClimateNow conversations

Research shows Australians are overwhelmingly concerned about climate damage. But because they don’t hear about it much in their daily lives, they shy away from discussing it. This becomes a spiral of silence – no-one raises it, so no-one hears about it, and so on.

Let's break the spiral. Whether you're at a barbeque, the beach, the bus stop or a family dinner, let's #TalkClimateNow. Check out these handy tips and conversation starters, then get talking! 

Weekly action: Contact local media

Sending a media release to local, state and national media is a great way to tell journalists about your event, stunt or action.

Check out this media release toolkit for tips and advice, and a sample media release template. 

To help time-poor journos and increase the changes of getting your event or story published, use this media package toolkit to pull together a package of photos, local facts, a spokesperson bio, quotes and background info.

Got the media coming along to your event and need to know how to give a great interview? Have a look at our media interview toolkit for some top tips.

Daily actions to #EndClimateSilence

Jump on the comments to encourage and praise news articles with great coverage of climate change. 

Leave comments on new outlets' websites and Facebook pages to remind readers that extreme weather is fuelled by climate change. Share your own personal experiences of climate damage. 

Tweet and SMS news radio hotlines to share your experiences and concerns. 

All of these things and more help break the spiral of silence.


Tessa Fluence

Public Narrative Coordinator at Australian Conservation Foundation