The plushie protest was a huge success!

On Thursday 1 October, thousands of plush toys stepped in for their human friends to protest for strong laws that actually protect nature and wildlife. 

Together, we made a HUGE splash on social media, with our message and hashtags trending all day on Twitter. Plus thousands of amazing plushie protest photos across Instagram and Facebook.

And in Sydney, 518 Australian animal plush toys – representing the number of Australian animal species listed as threatened or extinct under our national environment law – protested with mini banners and signs in front of the iconic Opera House.

Together we made our message loud and clear: it’s time for laws that actually protect nature #BeforeItsGone

Check out all the action from the day in these videos and social media posts.

518 plushies in Sydney

Our hashtags trended on Twitter

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Taryn Sadler

Digital Campaigner at Australian Conservation Foundation