A few weeks ago we heard Australia’s coal barons were planning a $5 million advertising blitz to promote digging up and burning coal. 

Our community quickly jumped on board to spread the news about the Mineral Council’s climate-wrecking plan, and urged potential creative consultant Russel Howcroft, Chief Creative Officer at PwC (PricewaterhouseCoopers) to dump this unethical ad campaign.

And it worked!

Yesterday we heard that PwC will not pursue any more work with the Mineral Council’s COAL21 project (the lobby group behind the pro-coal ad campaign).

The Sydney Morning Herald reported: “Our sources suggest [this] was likely due to criticisms from environmental groups about PwC’s work for mining companies.”

People spoke out – and PwC listened.

A great reminder that people power works, and that businesses can do the right thing!

Thanks to you, our campaign to make business a force for good is gaining momentum. Earlier this year, Telstra announced it would review its membership of the climate-wrecking Business Council of Australia (BCA).

And now we’re turning our attention to the two supermarket heavyweights and card-carrying members of the BCA: Coles and Woolworths.

In just two days nearly 15,000 people signed the open letter urging Coles and Woolies to leave the BCA. If you haven’t signed already, please do – and then spread the word! 

Together, we can push business to do good for people and our planet, and turn the tide on the climate and extinction crisis.

Paul Sinclair

Campaigns Director at the Australian Conservation Foundation.