Photo: James Thomas
Together, let’s use our narrative power to shift the public conversation and inspire people to care and act
We don’t accept the story that people and nature must be in conflict. That extinction and destruction are inevitable. That we must poison the well we drink from.
Instead, we are telling new stories – stories of connection, creativity and hope. We are using the power of narrative to shape the national conversation and inspire people to take action.
But we can’t change the story alone. That's why we are working together – right across communities and civil society – to capture the public imagination with our shared vision for the future.
Stories matter. They shape our lives and help us make sense of the world. They convey the fierce urgency of the challenges we face. Stories can shift attitudes, values, behaviours and social norms. They shape what people see as possible.
We need everyone to change the story. Enthusiastic and dedicated people like you can shift the public conversation by:
You can start changing the story right now by drawing on our online resources, or joining our Change the Story network to access further support and training for you and your ACF community group.
Together, we can improve politics and social institutions, rebuild trust in democracy, deepen civic engagement and motivate people to step up and get involved.
By changing the story and building people power, we can fix the system – and create a future that cherishes our living world, with clean water, shared sunshine and big old trees.
Everywhere and every day, ordinary people are willing to transform inertia into action, isolation into connection and destruction into beauty. We know how to create the world we want. So let's get on with it.
Read the latest news and join the movement.
